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Chapter 2

What is Cold Pressed Juice?

What Is Cold Pressed Juice?

Cold pressed juice is made using a hydraulic press that extracts the juice from fruits and vegetables, rather than using methods like a centrifugal juicer.

This is a strictly no-heat process—an important part of making sure the juice is retaining the maximum nutrients from the ingredients going into it.

What is the difference between cold pressed juice and other juices?

Unlike a centrifugal juicer, a hydraulic cold press crushes the fruits and vegetables and then presses them to extract the juice (and nutrients).

Since this process doesn’t produce heat, the juice keeps more of the fresh ingredients’ nutrients intact so you get significantly more vitamins and enzymes in each bottle.

Why are cold pressed juices better?

With cold pressed juice, you’re getting fresh, healthy ingredients with the most nutritional value in each sip.

How? It all comes down to how the juice is being extracted.

Centrifugal juicers rely on high-speed spinning to extract the juice from fruits and veggies, which produces heat. The heat oxidizes nutrients, making the juice less nutritious than what you get from drinking juice that has been cold pressed.

Because there’s no heat involved with a hydraulic press, cold pressed juices maintain the maximum beneficial nutrients from each ingredient, so you can pack the most nutrients into your body as possible.

How long can you keep cold pressed juices?

Kept refrigerated and unopened, your juice will maintain its freshness for up to 150 days from the date it was bottled. When you receive your juice, you’ll have at least 14 days before the best before dates printed on the caps (likely longer!). For optimal nutrient absorption, we suggest consuming your juice before the best before date.

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