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Chapter 2

What is Cold Pressed Juice?

What Is Cold Pressed Juice?

Cold pressed juice is made using a hydraulic press that extracts the juice from fruits and vegetables, instead of a centrifugal juicer.

This is a strictly no-heat process. No heat is an important part of making sure the juice is retains the maximum nutrients from the ingredients going into it.

Fact: Our hydraulic press is the most efficient type of juicer on the market.

What is the difference between cold pressed juice and other juices?

Unlike a centrifugal juicer, a hydraulic cold press crushes the fruits and vegetables and then presses them to extract the juice and all the nutrients that come with it.

Since this process doesn’t produce heat, the juice keeps more of the nutrients from the ingredients intact so you get significantly more vitamins and enzymes in each bottle.

Why are cold pressed juices better?

With cold pressed juice, you can be sure you're getting fresh, healthy ingredients with the most nutritional value in each sip. It all comes down to how the juice is being extracted.

Centrifugal juicers rely on high-speed spinning to extract the juice from fruits and veggies, which produces heat. The heat oxidizes nutrients, reducing the nutritional value of the ingredients.

However, juice that has been cold pressed with a hydraulic press maintains the maximum beneficial nutrients from each ingredient, so you can pack the most nutrients into your body as possible.

How long can you keep cold pressed juices?

Kept refrigerated and unopened, your juice will maintain its freshness for up to 180 days from the date it was bottled. We use High Pressure Processing (HPP) to keep juice safe from harmful organisms and bacteria without compromising its nutritional value.

When you receive your juice, you’ll have at least 14 days before the best before dates printed on the caps (likely longer!). For optimal nutrient absorption, we suggest consuming your juice before the best before date.

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