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What Is Cold Pressed Juice?

Cold pressed juice is made using a hydraulic press that extracts the juice from fruits and vegetables, rather than using methods like a centrifugal juicer.

This is a strictly no-heat process—an important part of making sure the juice is retaining the maximum nutrients from the ingredients going into it.

What is the difference between cold pressed juice and other juices?

Unlike a centrifugal juicer, a hydraulic cold press crushes the fruits and vegetables and then presses them to extract the juice (and nutrients).

Since this process doesn’t produce heat, the juice keeps more of the fresh ingredients’ nutrients intact so you get significantly more vitamins and enzymes in each bottle.

Why are cold pressed juices better?

With cold pressed juice, you’re getting fresh, healthy ingredients with the most nutritional value in each sip.

How? It all comes down to how the juice is being extracted.

Centrifugal juicers rely on high-speed spinning to extract the juice from fruits and veggies, which produces heat. The heat oxidizes nutrients, making the juice less nutritious than what you get from drinking juice that has been cold pressed.

Because there’s no heat involved with a hydraulic press, cold pressed juices maintain the maximum beneficial nutrients from each ingredient, so you can pack the most nutrients into your body as possible.

How long can you keep cold pressed juices?

Kept refrigerated and unopened, your juice will stay fresh for up to 60 days.

We use HPP (High Pressure Processing) to keep our juice safe from any harmful organisms and bacteria (without compromising the nutritional value!). Unlike heat pasteurization, HPP retains the nutrients and quality of the ingredients that go into each of our juices. It also extends the shelf life of our juices, so you have more time to enjoy them.

Moral of the story: if you want to get the most out of your next juice, make sure it’s cold pressed!


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